An interactive piece for online viewer engagement, it accompanies the website for the reality-TV audience.
This interactive piece sits on the website for a popular reality TV series, ‘Highway Thru Hell’. The show features the real life of Jamie Davis Heavy Recovery & Rescue – a specialist in vehicle recovery in one of the world’s harshest environments – The Coquihalla Highway. The build includes animation, movement and short video clips. I’ve included a few screen shots below.
The goal was to engage the TV viewers in decision-making interactions that reflects the daily life of the TV show’s cast. The reality stars make major decisions daily that can make a difference between life and death, and safety and risk – can you make the correct decisions to become part of Jamie’s team?
The images below are just a snippet of the full piece – best to experience on your own. Try the Rescue Simulator here.