Responsive website with parallax.
This website features the benefits of beef raised without hormones or additives. The highlight of the site is the three beef producers and how they raise their cattle. By using large images and video embeds, the Ranchers’ stories bode well. When producing this project I was happy to be connected to a brand that used an open approach and stepped up to offer their customers a healthy choice. Technically it is a responsive web design with a parallax feature. Upon scroll, the movement triggers various parallax elements such as; clouds drifting by, copy fading in and out and horizontal sliders for the ranches.
The site has been updated since I was at Rethink, but it feels great to have been part of one of the first major digital properties that was designed and developed for a traditional Brand. Check out the updated website at awbetterbeef.ca